The demographics of Stratford’s population

As a potential landlord, investing in a buy-to-let property in Stratford can be a smart financial decision, but it’s important to consider the demographic factors of the area before making your investment. By understanding the population size, age, employment, education, and rental market of Stratford, you can make an informed decision on whether this is the right location for your investment.

Population 

Stratford currently has around 94,000 residents and is projected to continue growing in the coming years. This is higher than the average London borough, which is around 75,000. This population growth can be attributed to the development of the area, including the construction of new housing and the creation of new jobs.

The age of the population of Stratford is relatively young, with a median age of 31. This is slightly lower than the national average of 45 and can be attributed to the high number of students and young professionals in the area. This younger population can also be seen in the high employment rate, which stands at 73.7%, this is only slightly lower than the national average of 75.5%, indicating that Stratford is a strong employment market.

Education 

The education level in Stratford is also noteworthy, with a higher proportion of the population having a degree or higher level of education than the national average. This can be attributed to the presence of the University of East London’s Stratford campus, as well as the many other educational institutions in the area. There are around 14,000 students in Stratford. This high level of education can also be seen in the high number of professionals in the area, including those working in finance, technology, and creative industries.

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Renters vs owner-occupiers

When it comes to the rental market, Stratford has a high proportion of renters, with around 55% of the population renting their homes. This is higher than the national average of around 49%, indicating that there is a strong demand for rental properties in the area. This can be attributed to the high number of students and young professionals in the area, who are more likely to rent than own a home.

Crime rate

The crime rate in Stratford is relatively low compared to the national average, making it a safe area to live and invest in. This can be attributed to the strong community and the presence of a large number of police officers in the area.

Conclusion

The population of Stratford is growing and relatively young, with a high employment rate, education level and number of students. The rental market is strong, with a large number of renters, and the area is considered safe. These factors make Stratford a great location for buy-to-let property investment and offers a great opportunity for landlords to make a return on their investment.

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Sam has a wealth of experience across the private landlord and Build to Rent sectors. He has advised a wide range of clients across the whole of London on how to find great tenants, improve their assets and effectively market their properties for the best returns.

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