How much Rent can a Landlord Charge?

 

As a landlord, determining the right rental rate for your property is crucial. Setting the right price can mean the difference between having your property sit vacant or attracting a steady stream of tenants. In this blog post, we will discuss the factors to consider when determining rental rates, how to research rental rates in your area, and how to set a fair and competitive price for your property.

Factors to Consider

Before you do your research it’s important to make sure you are comparing against the same type of property, there are several factors to consider. 

  • Location and the surrounding area play a big role in determining rental rates. Properties in desirable neighbourhoods will typically command higher rental rates than those in less desirable areas. 
  • Size and features of the property also affect rental rates. The amount of bedrooms is obviously a critical factor but also a property with more features and amenities will typically command higher rental rates than a smaller property with fewer features. Things like dishwashers and washing machines make a major difference 
  • Amenities and utilities included in the rental rate should also be considered. Properties that include amenities such as a pool or fitness centre will typically command higher rental rates than those without. 

Once you are clear on the type of property you are now ready to research similar types to see what rents you can charge.   The local rental market and comparable properties in the area are also important factors to consider. Researching rental rates for similar properties in the area will give you an idea of what to expect for your own property. Rental demand is another factor to consider, as a high demand for rental properties in the area can allow landlords to charge higher rental rates.

Researching Rental Rates

When researching rental rates in your area, there are several websites and resources available. Online tools such as Home Made Rent calculator allow you to search for comparable properties in the area and see the rental rates for those

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properties. Local newspapers and classified ads can also be a good resource for researching rental rates in your area. Additionally, talking to local letting experts like Home Made and landlords can give you an idea of what to expect for rental rates in your area.

Setting the Right Price

Once you have researched rental rates in your area, it’s time to determine a fair and competitive rental rate for your property. To determine the right price, you’ll need to balance the need to earn income with the need to attract tenants. A fair and competitive rental rate will be one that is in line with similar properties in the area, while also allowing you to earn a reasonable income from your property.

Rental demand in your specific area will be a crucial factor in this decision. Overall rental demand is currently high due to a variety of factors. This means that there are many potential renters looking for a place to live, and as a landlord, you have the opportunity to attract and retain high-quality tenants. By keeping your rental property well-maintained, pricing it competitively, and marketing it effectively, you can increase your chances of finding and keeping tenants. 

Additionally, you can offer incentives such as flexible lease terms and pet-friendly policies to attract renters.

Quality Tenants are key 

Looking for tenants who will treat your home with respect and stay for a long time is key to maximising your investment. So don’t just consider the highest offer, look for quality tenants too.

Setting the right rental rate for your property is crucial to attracting tenants and earning a steady income from your property. By considering factors such as location, size, and amenities, researching rental rates in your area, and balancing the need to earn income with the need to attract tenants, you can set a fair and competitive rental rate for your property. Remember, it’s always important to do your research and make informed decisions when setting your rental rates.

Free Landlord Resources

Free Instant Valuation

See how much your property could get in rent.

Fee Saving Calculator

See how much you could save on property fees.

Yield calculator

Calculate your rental yield with our simple tool

Compliance checklist

Make sure your buy-to-let property remains legal.

Compliance Guide

Download your complete landlord compliance guide 

Meet Sam your local Expert

Sam has a wealth of experience across the private landlord and Build to Rent sectors. He has advised a wide range of clients across the whole of London on how to find great tenants, improve their assets and effectively market their properties for the best returns.

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