How to negotiate rental offers as a Landlord

Negotiating rental offers from tenants is an essential part of managing your properties. By negotiating effectively, you can maximise your rental income, build positive relationships with tenants, and reduce vacancies. In this guide, we’ll provide you with tips and strategies to negotiate rental offers effectively with potential tenants.

Know Your Local Rental Market

Before negotiating with potential tenants, you must understand your local rental market. Research the competition and determine what properties similar to yours are renting for. Analyse trends in the rental market to make informed pricing decisions. This will give you an idea of the current demand for your type of property and the rental rates you can expect to receive. You can find Home Made’s area guides here or check our our free rental valuation tool.

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Consider the Tenant’s Offer

When reviewing a tenant’s rental offer, you should consider the proposed rental rate and lease term. Take into account the tenant’s credit score, employment history, and references to ensure they are a good fit. If the tenant has any special requests or needs, such as a shorter lease or flexible payment options, take these into consideration when negotiating. Weighing up the pros and cons at this stage can pay dividends in the long run and help you find a deal that benefits both you and your tenants. 

After reviewing the tenant’s offer, consider what you’re willing to accept and make a counteroffer that meets both your needs and the tenant’s needs. Negotiate on terms that are most important to you, such as lease length or rental price. Be open to compromise and try to find a mutually beneficial solution that meets both your needs.

Don’t forget to factor in void periods. Seeking a higher rent means you may have your property empty for longer. So keeping the balance right is key

Reference check 

After you’ve agreed on an offer, now is the time to reference-check your potential tenant. Read our article to make sure you are totally up to speed on reference and affordability checks.

Finalise the Agreement

Once you and the tenant have agreed on rental terms, finalise the agreement in writing. Ensure that the lease agreement is legally binding and includes all agreed-upon terms. Provide the tenant with a copy of the lease agreement and retain one for yourself. This will ensure that both parties are clear on the terms of the agreement and can refer to it if any issues arise in the future.

In conclusion, negotiating rental offers from tenants can be and is a complex process, but by knowing your market, considering the tenant’s offer, making a counteroffer, and finalising the agreement, you can negotiate effectively and build positive relationships with your tenants. Use these tips and strategies to negotiate rental offers that meet your needs as a landlord while also meeting the needs of your tenants. With effective negotiation skills, you can build a successful rental business and establish a positive reputation.

Free Landlord Resources

Free Instant Valuation

See how much your property could get in rent.

Fee Saving Calculator

See how much you could save on property fees.

Yield calculator

Calculate your rental yield with our simple tool

Compliance checklist

Make sure your buy-to-let property remains legal.

Compliance Guide

Download your complete landlord compliance guide 

Meet Sam your local Expert

Sam has a wealth of experience across the private landlord and Build to Rent sectors. He has advised a wide range of clients across the whole of London on how to find great tenants, improve their assets and effectively market their properties for the best returns.

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